For long-term success, keeping your brand’s integrity is essential. Nevertheless, many designers often come across third-party logo design files that don’t see the highest level of attention when generated.
Some common problems occur frequently enough that we believe it’s crucial to provide advice so you can stay away from them. This blog will assist if you ever find any of the following difficulties in creating your logo.
Scroll down to find the solution to the design challenges.
What Do You Need In a Logo Design?
A good logo design for a business or organization can impact branding, recognition, and overall success. That is because of 7 factors that include:
- Responsive design
- Scalability
- File formats
- Color consistency
- Animation
- Legibility
- Mobile Optimization
A brief discussion of these factors is written below:
Responsive design
The logo you are planning to design must be responsive. That means they should look good and be readable on various devices, including desktops, laptops, tablets, and mobile phones. That requires careful consideration of the logo’s size, proportion, and readability.
Scalability
Digital logos must be scalable and appear professional in all sizes. That is crucial because logos are normally used in diverse settings, from tiny social media symbols to big website banners. While designing digital logos, designers must take scalability into consideration because a logo that looks nice at one scale may not necessarily look well at another.
File Formats
To work with various software and hardware devices, you must create digital logos in a range of file types. Along with raster formats like PNG and JPG, this also covers vector forms like SVG and EPS.
Color Consistency
The colors of a logo must be consistent throughout all digital media because they can appear differently on various devices and screens. That can be difficult because different devices’ color profiles might vary greatly.
Animation
Digital media, particularly websites and social media platforms, increasingly use animated logos. Designers must take into account how the logo will animate and appear in various animation styles.
Legibility
Logos must be readable, which entails that they must be simple to read and comprehend. That might be problematic since cluttered designs can make it harder for a brand to catch the eye of the audience.
Mobile Optimization
Given that more and more people access digital content via their mobile devices, designers must take into account how the logo will appear and work on a little screen. Making the logo easier to read on a mobile screen can necessitate simplifying it or changing its proportions.
Now that you know the factors of a good logo design, let’s move on to what makes it difficult to create it.
5 Problems in a Logo Design
You need to identify and avoid these logo design mistakes when creating logos.
Odd-Looking Logo
Graphic designers should exercise utmost caution while drawing or modifying a logo’s letters and other design components. A logo’s points and lines must flow smoothly and transition from one to the next. That is one of the most typical problems with badly designed logos.
Improper Curves of Logo Design
Several points and lines make up logo files. These flaws could go unnoticed when a logo is small, but as the logo is bigger, the problem becomes more obvious and serious. You should hire a logo design company UK to adjust the logo’s curves and lines. Therefore, you should use the fresh files to swap out the issue logo afterward.
Inappropriate Logo Elements Alignment
A graphic artist’s logo is composed of letters and other design elements. They have complete control over the arrangement and size of everything. There is a chance that something won’t fit properly with all of this control, especially as the number of parts or characters rises.
Smaller logo sizes may hide the issues compared to an enlarged version, much like those mentioned earlier. However, a misplaced area of your logo may cause it to appear hazy when used digitally or on a screen. That can be due to pixel interpolation, having solid dark pixels divided into multiple lighter pixels.
A graphic designer can utilize the snap-to-grid or snap-to-guide functions, which are supplied by Adobe Creative Cloud software, to fix the alignment of elements. This technique will verify that everything in your logo is positioned appropriately.
Absence of the Correct Font in the Logo
People display a logo design as a work of art made of lines, points, or pixels. Sadly, it isn’t always the case. You or your vendor’s computer could not contain the typeface a graphic designer chose for your logo. A missing font often leads to substituting it with another type available on the computer. The fact that those without the font cannot properly view the logo is a serious issue. This is accurate even for a graphic designer attempting to solve the issue.
Fonts are widely applied while creating a logo in its original form or as a starting point for modifications. The crucial stage in creating a logo is to “outline” the letters that will be used, so they take on a life of their own and stop being just editable text. Once completed, this procedure cannot be undone, and the font is no longer necessary to view or duplicate the logo. Be advised that font prices might range from $20 to $150 or higher.
Wrong File Format
The most prevalent issue with logos provided to designers is that the wrong file format is used for them. It can imply a few different things if your graphic designer approaches you and says the format is incorrect. But it won’t work if your designer plans to use the logo.
Vector vs. Raster Logo
The most common inappropriate file format designers receive a raster logo, such as a .jpg, rather than a vector logo, such as a .eps. If the quality is sufficient and the logo does not need to be produced on a colored or transparent background, an a.jpg logo can be acceptable.
Vector logos provide the ability to save the design in multiple file formats for graphic designers. A logo created in vector format can be scaled up or down without losing quality.
Bad Color Format
The color mode is a less usual but potentially more difficult problem with logo file formats. Different color requirements will apply to a logo depending on whether it will be printed on paper, a t-shirt, or a website. While some are easily convertible between the two, others are not. Once more, a vector logo will give a graphic designer the finest opportunity to correct the problem.
To Sum Up
Knowing the solution to all the logo design challenges is a part of the creative process. The versions of your logo must be suitable for both print and digital usage. That’s why you need to fix these design issues to develop a stunning logo.
Additionally, if working on these issues doesn’t come under your expertise, you can hire professional logo designers like Design Gravity.
